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  • Jeroslyn JoVonn | Black Enterprise

The Chef Behind Doritos Limited-edition Spicy Jalapeño Chips Fights Food Insecurity

Updated: Aug 30, 2023


Meet Chris Williams, the chef and changemaker behind Doritos’ new limited-edition Spicy Pineapple Jalapeno flavor.


As part of Doritos’ SOLID BLACK program, Williams, chef at the award-winning restaurant Lucille’s, designed the new flavor with a jalapeño kick and tangy pineapple taste inspired by his community in Houston.

Williams isn’t just celebrated for his skills in the kitchen. His nonprofit, Lucille’s 1913, provides daily meals to underserved populations in and around Houston. “I know that my great-grandmother, who was both a trailblazer and changemaker herself, would be proud to see our impact being acknowledged through the Doritos SOLID BLACK program,” Williams said in a press release. With this donation, Doritos SOLID BLACK and Frito-Lay will help the Lucille’s 1913 community farming program that works to combat food insecurity and bring more nutritional and fresh foods to underserved populations.”The new flavor highlights Doritos’ continued dedication to spotlighting Black creators and innovators. The exclusive packaging for Doritos Spicy Pineapple Jalapeño was designed by Mz. Icar, an anonymous art collective comprised primarily of Black women, that explores the histories and future of women and people of color through art.

The design represents growth and prosperity, in hopes of inspiring Black Changemakers to thrive. Doritos Spicy Pineapple Jalapeño is available for a limited time now through October 2023 nationwide and online through Snacks.com. The flavor follows Doritos’ new commercial dedicated to amplifying and showcasing the impact of the 2023 Black Changemakers.


Jeroslyn JoVonn | July 27, 2023 | Black Enterprise

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